Top Fractional CMOs for Retail — August 2026
Rankings updated August 2026
Brick-and-mortar and omnichannel retail businesses.
20 verified fractional CMOs
Amy C Hutchinson CDMP
Fractional CMO & Creative Strategy Executive | Brand Transformation, Growth Systems, Organizational Scale & AI-Enabled Marketing
$300 - $600/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Théo Bourdin
Fractional CMO | Strategic Growth Lead | Go-To-Market & Business Development Advisor l Tech, Consumer Goods, Lifestyle & Outdoor
$200 - $400/hr
$3,000 - $6,000/mo
$3,000 - $6,000/mo
Monica Olsen
Fractional CMO for growth-stage and beyond | Brand strategy to team execution
$250 - $350/hr
$3,000 - $10,000/mo
$3,000 - $10,000/mo
Yaniv Goldenberg
Fractional CMO & Head of Growth | B2B/B2C SaaS, DTC & Ecommerce | Built growth from $0 to $100M+ ARR
$220 - $3,000/hr
$5,000 - $15,000/mo
$5,000 - $15,000/mo
Gretchen Fix
Fractional CMO helping industrial, manufacturing, climate-tech, and B2B companies accelerate commercialization and revenue growth.
$15,000 - $25,000/mo
$15,000 - $25,000/mo
Swati Shetty
Marketing strategy for Insurance, Retail & B2C SaaS | Retainer-based growth advisor
From $50/hr
From $4,000/mo
From $4,000/mo
María Peris
CMO for pre-launch to scaling stage | FinTech, Marketplace, Media
$4,000 - $8,000/mo
$4,000 - $8,000/mo
Zach Paul
Fractional CMO for DTC Brands | Helping SMBs Automate Costly Workflows with AI
Previously at zp/dtc, biz-aide.ai, CrabPlace.com
Louis Monoyudis
Chief Marketing Officer, Keynote Speaker | Ex-Leo Burnett & Calvin Klein | Digital Marketing • E-Commerce • Brand Strategy | Luxury Travel Business Owner
Previously at Artware Editions, Fora Travel, Louis Speaks
Barbie Koelker
Founder & Fractional Chief Marketing Officer at Idigress
Brian Clevenger
Fractional Chief Marketing Officer at Shikkosa Lingerie Gmbh
Jessica Moyer
Fractional Chief Marketing Officer & Authentic Growth Guide at Authentic®
Alexa Leibowitz
Fractional Chief Marketing Officer at Modloft
Casey Hart
Fractional Chief Marketing Officer at Barrière
Jack Reynolds
Chief Marketing Officer at Free People
Kimberley Gardiner
Chief Marketing Officer at Tractor Supply Company
Liz Fulghum
Chief Marketing Officer at Washtopia
Saad Afsar
Fractional CMO for hospitality & small businesses | Results verified in your own systems
$200 - $300/hr
$200 - $300/hr
Ron Mileti, MBA, PCC
Frac CMO for Start-Ups to Small & Medium-Sized Businesses | B2C, B2B | Strategy, Tactics, Team Assembly, Leadership, Creative Direction, Coaching, Implementation, RESULTS!
$200 - $250/hr
$2,000 - $8,000/mo
$2,000 - $8,000/mo
Will Gray
Fractional CMO for Multi-Location Restaurant, Hospitality & B2B SaaS Brands | Marketing Tied to Booked Revenue
$150 - $250/hr
$10,000 - $20,000/mo
$10,000 - $20,000/mo
Frequently Asked Questions
How much does a fractional CMO for Retail cost?
Fractional CMO rates for Retail typically range from $150-$350/hour or $5,000-$15,000/month on retainer. Rates vary based on experience, scope, and company stage.
What does a fractional CMO for Retail actually do?
A fractional CMO for Retail provides senior marketing leadership on a part-time basis. They develop marketing strategy, build and manage teams, oversee campaigns, and drive growth without the cost of a full-time executive.
How do I evaluate a fractional CMO for my retail company?
Look for direct industry experience, relevant case studies with measurable outcomes, client reviews from similar-stage companies, and alignment with your specific growth challenges.
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