Top Fractional CMOs in Los Angeles — May 2026
Rankings updated May 2026
Los Angeles fractional CMOs serve a market that's distinct from both NYC and the Bay Area — DTC ecommerce and consumer brands dominate, alongside entertainment, gaming, cannabis, beauty, healthtech, and a growing creator economy. LA has the largest concentration of DTC operator talent in the U.S., partly because of the proximity to manufacturing (downtown LA fashion district), media production, and influencer/creator infrastructure. Hourly rates run $200–$450, with monthly retainers between $8,000 and $20,000. The LA fractional CMO bench skews toward consumer brand operators (Honest Co., Dollar Shave Club, Goop, Native, Glossier alumni working remotely), entertainment marketing veterans, and the new generation of creator-economy CMOs. For B2B SaaS or fintech, LA has fewer specialized operators than SF — though Snap, Bird, ServiceTitan, and Riot Games have produced their share. Most LA fractional CMO engagements are remote-first with quarterly on-site availability; the geography of LA makes weekly in-person meetings impractical for most engagements anyway.
20 fractional CMOs in Los Angeles
Landon Shaw II
Growth Operator (fCMO) | Scaled multiple brands to INC 500 | Co-founded agency behind two INC #1s | 10+ years in acquisition, retention, conversion, marketing ops
Previously at Self-employed, Sweat Pants Agency, CULTR Marketing
Jonathan Levine
Fractional Chief Marketing Officer at West & Willow
Rose Lee
Managing Partner, Revenue Growth, Fractional Chief Marketing Officer, Cco at Techcxo
Ben Kessler
Fractional Chief Marketing Officer & Investor at Lane Growth
Joey Ngoy
Fractional Chief Marketing Officer | Brand Vision Strategist Consultant | Immersive Events | Talent & Artist Management at The Future Network
Barbie Koelker
Founder & Fractional Chief Marketing Officer at Idigress
Mack Rivkin
Fractional Chief Marketing Officer at Mack Rivkin Marketing
Jennifer Causey
Fractional Chief Marketing Officer, Certified Management Consultant for Businesses That Need to Grow Faster at New Incite
Caroline Hallum
Fractional Marketing Director & Consultant at Creative Action Arts
Joe Bresler
Vice President Marketing, Fractional Chief Marketing Officer, Digital Growth at Rockridge Digital
Ian Hackett
Fractional Chief Marketing Officer & Growth Executive at Hackett Consulting, Llc.
Brian Clevenger
Fractional Chief Marketing Officer at Shikkosa Lingerie Gmbh
Aigp Kim Jensen Celestre
Fractional Chief Marketing Officer at Rivaro
Eileen Burke
Fractional Chief Marketing Officer | Marketing Consultant | Brand Strategist | Writer at Burke Consulting
Erin Murray
Fractional Chief Marketing Officer at Avatara Personal Care, Llc
Natala Menezes
Founder & Fractional Chief Marketing Officer at Pruxm.ai
Jeff Thomas
Fractional Chief Marketing Officer at Cogo.global
Evan White
Fractional-chief Marketing Officer at Erin
Matt Keowen
Fractional Chief Marketing Officer / Marketing Executive at Mk Advisors
Niki Herr
Chief Marketing Officer at Enchanted Rock
Frequently Asked Questions
What does a fractional CMO cost in Los Angeles?
LA fractional CMO rates run $200–$450 per hour or $8,000–$20,000 per month. DTC and entertainment engagements often involve performance marketing scope which adds to monthly cost. CPG and beauty companies typically engage at $10K–$15K/month for senior brand operators.
Are LA fractional CMOs strong on DTC ecommerce?
Yes — LA has the deepest DTC fractional CMO bench in the U.S. The concentration of consumer brand operators (Dollar Shave Club, Honest, Native, Glossier, Allbirds alumni who work from LA) makes it the strongest market for DTC fractional engagements. If you're a DTC brand, location and industry filter together surfaces strong matches.
Do LA fractional CMOs work with entertainment or media companies?
Yes — many came out of Disney, Netflix, Snap, YouTube/Google, Activision/Blizzard, Riot Games, and major studios. Entertainment marketing is a distinct discipline that includes franchise marketing, IP management, content distribution, and audience development. Filter by 'Media & Publishing' on the directory.
Are there LA fractional CMOs for cannabis brands?
Yes, but a smaller specialized bench. Cannabis marketing involves regulated channels (no paid social, no Google Ads), state-by-state compliance, and dispensary distribution dynamics. The fractional CMOs with cannabis experience typically came out of Eaze, Cookies, Pax, or MedMen.
How does the LA market compare to San Francisco for fractional CMOs?
SF is stronger for B2B SaaS, AI, fintech, and PLG. LA is stronger for DTC, consumer brands, entertainment, beauty, and creator economy. Pricing is similar but LA skews 10-15% lower on average. Both markets have strong remote-first operators serving companies nationally.
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