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Zach Paul

Fractional CMO for DTC Brands | Helping SMBs Automate Costly Workflows with AI

Greater Philadelphia, USFully Remote
12-18 years Member since Apr 2026

About

With 15+ years of experience spanning brand-side, agency, and consulting roles, I bring a unique perspective to scaling DTC businesses. I partner with emerging and established brands to identify key growth levers and create customized roadmaps aligned with your goals.

Fractional CMO for DTC brands and Co-Founder of biz-aide.ai, an AI operations firm that helps SMBs identify and automate the manual workflows costing them the most time and money.

On the marketing side, I help direct-to-consumer brands reach their next stage of growth by leading strategy across customer acquisition, retention, data, content, creative, and CRO. With 15+ years of experience on the brand, agency, and consulting sides, I work as an embedded partner to build and guide growth roadmaps that scale profitably.

On the AI side, I co-founded biz-aide.ai after seeing enterprise organizations move fast with AI while small and mid-sized businesses got left behind. We dig into your operations, find the bottlenecks, and build AI-powered systems that run them automatically.

If you're a DTC brand focused on lowering CAC, increasing LTV, or improving conversion rates, or an SMB drowning in manual processes, let's talk.

Career Highlights

  • Experience at Tinuiti, It Solutions
  • 16+ years of marketing experience

Experience

Company Stages

Early Growth (Series A)Growth Stage (Series B/C)

Career Timeline

Fractional CMO | Founder

·

zp/dtc

2024 – Present

Co-Founder/CEO

·

biz-aide.ai

2025 – Present

Advisor

·

CrabPlace.com

2023 – Present

Senior Director of Growth

·

VaynerCommerce

2023 – 2024

Head of Growth & Strategy

·

Rastellis.com

2019 – 2022

Sr. Strategist

·

Tinuiti

2011 – 2019

Project Manager

·

LSF Interactive

2011 – 2011

Core Competencies

Operations & Analytics

Team Building & HiringMarketing Analytics & Attribution

Brand & Creative

Creative Direction

Demand Generation & Acquisition

Performance Marketing (Paid)

Revenue & Retention

Customer Lifecycle Marketing

Tool Stack

Google AnalyticsShopify

Pricing & Availability

AvailabilityAvailable Now

Engagement Types

Ongoing RetainerFractional (Part-Time Embedded)Project-BasedAdvisory / Board-LevelInterim CMO

Free intro request · No commitment · Direct to Zach

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