Monica Olsen

Over 25 years of experience in marketing communications with a focus on brand planning and communication strategy. Held positions at global advertising agencies McCann Erickson and J. Walter Thompson, as well as client-side marketing positions at The Gap, the Microsoft-acquired start-up Tellme Networks, and currently runs all marketing and communications for Serenbe, the leading biophilic wellness community. Role includes leading and overseeing the marketing and communications for multiple Serenbe brands and products: Serenbe Development, Serenbe Real Estate, Serenbe Hospitality (an Inn and three restaurants), plus all community communications. As a lifelong supporter of the arts, has held multiple volunteer roles and currently is an advisor to the Art Farm at Serenbe's Special Projects Art Council, with board roles at Georgia Organics and The Biophilic Institute.

Brand work includes Serenbe, The Gap, Johnston & Murphy, Seventh Generation, USA Today, Sony Pictures, Sprint, Farm Rich of Rich Foods, Delta Community Credit Union, Children's Healthcare of Atlanta, Emory University, Emory Healthcare, Nature's Own Bread, Ted's Montana Grill, Interface Inc. FLOR, Habersham Home, Spa Sydell, and many more.

Specialties: Integrated communications, brand strategy, editorial and creative direction, content strategy and creation (podcasts, newsletters, print publications), event direction and promotion, managing internal and external teams and agencies, overseeing media buying including digital, social, and traditional, digital analytics, ROI modeling, and resource allocation.