Monica Olsen

Over 25 years of experience in marketing communications with a focus on brand planning and communication strategy. Held positions at global advertising agencies McCann Erickson and J. Walter Thompson, as well as client-side marketing positions at The Gap and the Microsoft-acquired start-up Tellme Networks. Industry expertise in retail, wellness, hospitality, lifestyle and real estate brands.

Past brand work includes The Gap, Johnston & Murphy, Seventh Generation, USA Today, Sony Pictures, Sprint, Farm Rich Foods, Delta Community Credit Union, Children's Healthcare of Atlanta, Emory University, Emory Healthcare, Nature's Own Bread, Ted's Montana Grill, Interface Inc. FLOR, Habersham Home, Spa Sydell, and many more.

Has built the world class brand and run communications for Serenbe, the leading biophilic wellness community, and currently runs all marketing and communications in a fractional CMO role.

Role has included leading and overseeing the marketing and communications for multiple Serenbe brands and products: from residential real estate and development, hospitality (a destination resort and multiple restaurants), as well as, community communications. Includes extensive thought leadership for the Founder/CEO encompassing speaking, podcast creation, personal Substack and a recent book deal, launch and national tour.

As a lifelong supporter of the arts, has held multiple volunteer roles and currently is an advisor to the Art Farm at Serenbe's Artist Residency Council. While also holding board roles at Georgia Organics, Communications Chair, and The Biophilic Institute, Treasurer.

Specialties: Integrated communications, brand strategy, editorial and creative direction, content strategy and creation (podcasts, newsletters, print publications), event ideation and direction, managing internal and external teams and agencies (media, design and public relations), overseeing media buying including digital, social, and traditional, analytics, ROI modeling, and resource allocation.