Gretchen Fix

I am a growth-focused marketing executive with more than 20 years of experience helping organizations transform brands, commercialize innovation, and accelerate revenue growth. My career has spanned global technology, manufacturing, retail, e-commerce, and climate tech organizations, where I've led marketing as a business function, not simply a brand or communications function.

Unlike many marketing leaders, I bring firsthand sales and commercial leadership experience. Having owned revenue outcomes, led customer-facing teams, and worked directly with buyers, I approach marketing through the lens of business growth. This enables me to align brand, demand generation, and go-to-market strategies with the realities of the sales process and the goals of the business.

What drives my approach is the belief that marketing should create measurable business value. Strong brands matter, but only when they translate into market adoption, customer demand, revenue growth, and long-term competitive advantage. I am most energized when helping companies clarify their position in the market, align commercial strategy with customer needs, and build scalable growth engines that move the business forward.

Throughout my career, I have partnered closely with executive leadership teams to solve complex growth challenges, from repositioning companies and launching new products to building demand generation programs and leading enterprise-wide go-to-market transformations. I bring a unique blend of strategic vision and operational execution, with experience leading cross-functional teams across marketing, sales, product, and business development.

Some of the results I'm most proud of include generating more than $40 million in revenue growth through commercialization and go-to-market initiatives, driving 100% revenue growth in 24 months across retail and commercial business lines, securing national placement and expanded programs with Lowe's, The Home Depot, Costco, Sam's Club, and Amazon, and leading brand and market transformation efforts that increased pipeline growth by 60% while elevating enterprise credibility through national media coverage.

Whether serving as an executive leader, strategic advisor, or fractional CMO, my focus remains the same: helping organizations turn ambitious growth goals into measurable business outcomes through clear strategy, disciplined execution, and customer-centered marketing.