Alexia Palau

- Capacity for 1 more client for fractional support -

Who I am best suited for and support:

• C-Suite, Founders and Executives that need to align vision with resilient customer-first Growth Marketing strategies.

• Prefer a career Performance Marketer to fix a high dependency channel, diversify, lead omni-channel or develop a Performance Mindset with current team (for example, Brand Marketing) across the full customer funnel with Earned, Shared, Owned and Paid Media (organic & paid).

• Companies that need a multi-business model expert to drive growth: B2C + B2B, SaaS + Marketplace, E-Commerce + Subscription + DTC, Retail + Pre-order, etc.

• Or large global corporations with up to 500k products that need a high capacity leader to drive connected commerce, launch new verticals, increase margins for hundreds of categories and optimize P&L through operational consolidation and automation (including AI).

• Lean or large global organizations that want to bring an experienced Executive Coach (up to C-Suite of Fortune 500) to support their Player-Coach culture and team development with tangible impact on eNPS, top talent retention, productivity and efficiency.

• Automation forward businesses that want an AI Thought Leader with extensive experience in automation, having worked with 80% of AI Agent technology 14+ years ago (intelligent scraping, data structuring and enrichment, etc) - deploying automation solutions since and today developing AI-native organizations.

FULL-TIME / FRACTIONAL / PROJECTS

→ Strategy: Strategic & Operating Plan, Marketing Strategy, Fortune 500 Executive & Startup Board QBRs, P&L.

→ GTM: Marketing & Media planning, Brand Equity & Safety.

→ Media: Launches & optimization. On- & Offline. Acquisition and Retention (Lifecycle).

→ MarTech: Research, RFI, RFP, MVP testing, implementation, adoption strategy and rollouts. Tracking audit, reporting and modelling (attribution, predictive forecasting, personalization, etc). Creative automation (DCO)

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Additional information about my work:

I am a turnaround expert. I empower Global organizations and their Executive and Marketing teams to have tangible P&L impact that drives sustained shareholder value. I find the blind spots, correct performance, drive growth again, and build the long-term revenue engine:

• ANALYZE → FIX: Performance Marketing applied to the full Marketing org, delivering tangible, measurable results at Business level.

• BUILD: Drive transformation with AI-native operations and developing global teams (up to C-Suite level) into a united, highly productive group while increasing top talent retention.

• TURN AROUND: Consistent +20% YoY growth within 3-6 months (FTE) from fast-paced $50M+ ARR startups to highly matrixed $20BN Fortune 500 organizations (budget $XB/year) with a customer first approach.

♦ GLOBAL BRAND ARCHITECT & INTERNATIONAL EXPANSION

Launched markets and the on-time delivery of 100+ multilingual and integrated campaigns annually mobilising 200+ stakeholders across 45 markets in Americas, Europe and APAC with a positive return. Leading teams (50+), scaling and empowering productive direct, dotted and cross-functional reports in 4 continents to drive $20BN in revenue.

♦ PERFORMANCE-FIRST & GROWTH MARKETING

With a background in Performance Marketing and Automation, I build and optimize full-funnel Marketing functions and its ecosystem with a Brand-to-ROI framework.

♦ DATA, AUTOMATION AND CORPORATE STRATEGY

Developed attribution for Decathlon, integrated MMM and incrementality testing, defined predictive modeling for Sony and achieved forecasting precision with 3% deviation 3 years in a row, improving shareholder trust.

Led Fortune 500 CMO QBRs, managed the annual Strategic and Operating Plan and scaled the Media & Marketing Planning Process Playbook Worldwide across 4 time zones.

♦ LEADERSHIP / ORG DESIGN / CHANGE MANAGEMENT

Build and lead Global GTM Planning & Operations with significant cost reduction, expanding to up to 4 Business Units, delivering double digit revenue growth YoY, managing a 10-figure budget.

♦ PORTFOLIO / MULTI BUSINESS MODEL / M&A

Turned around performance for B2B SaaS startup Onfido, delivering +110% YoY increase in Enterprise Qualified Leads and positioning it for acquisition. For B2C MasterClass, a +40% YoY increase in subscriptions, and developed a resilient growth vision for Sony that would deliver triple digit YoY revenue growth for DTC and achieved +61% for E-Commerce and Subscription with limited resource.