Top Fractional CMOs for DTC Ecommerce — May 2026
Rankings updated May 2026
Direct-to-consumer physical product brands.
10 verified fractional CMOs
Matt King
Fractional CMO scaling growth-stage consumer brands with strategy, portfolio and GTM leadership
$300 - $450/hr
$2,000 - $15,000/mo
$2,000 - $15,000/mo
Amy C Hutchinson CDMP
Fractional CMO & Creative Strategy Executive | Brand Transformation, Growth Systems, Organizational Scale & AI-Enabled Marketing
$300 - $600/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Kathy Huska
Go-to-Market strategist for growth-stage B2B | Team building + paid ads + content
$3,500 - $20,000/mo
$3,500 - $20,000/mo
Zach Paul
Fractional CMO for DTC Brands | Helping SMBs Automate Costly Workflows with AI
Previously at zp/dtc, biz-aide.ai, CrabPlace.com
Landon Shaw II
Growth Operator (fCMO) | Scaled multiple brands to INC 500 | Co-founded agency behind two INC #1s | 10+ years in acquisition, retention, conversion, marketing ops
Previously at Self-employed, Sweat Pants Agency, CULTR Marketing
Louis Monoyudis
Chief Marketing Officer, Keynote Speaker | Ex-Leo Burnett & Calvin Klein | Digital Marketing • E-Commerce • Brand Strategy | Luxury Travel Business Owner
Previously at Artware Editions, Fora Travel, Louis Speaks
Evan Padgett
Ex-Techstyle / Ex-Thrive Market / Leader - Integrator - Solutions Architect - Over $1B in Managed Media - Former Digital Agency Operator
Previously at Performance Kitchen Food Is Medicine, Woodmill, PIQED
Amisha Mulji
Fractional Chief Marketing Officer at 5ft View Consulting, Llc
Jonathan Levine
Fractional Chief Marketing Officer at West & Willow
Jennifer Kaminski
Fractional Chief Marketing Officer at Usta Pacific Northwest
Frequently Asked Questions
How much does a fractional CMO for DTC Ecommerce cost?
Fractional CMO rates for DTC Ecommerce typically range from $150-$350/hour or $5,000-$15,000/month on retainer. Rates vary based on experience, scope, and company stage.
What does a fractional CMO for DTC Ecommerce actually do?
A fractional CMO for DTC Ecommerce provides senior marketing leadership on a part-time basis. They develop marketing strategy, build and manage teams, oversee campaigns, and drive growth without the cost of a full-time executive.
How do I evaluate a fractional CMO for my dtc ecommerce company?
Look for direct industry experience, relevant case studies with measurable outcomes, client reviews from similar-stage companies, and alignment with your specific growth challenges.
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