Gerhard Sagat
Fractional CMO | FinTech, B2B SaaS & CPG | Strategy, GTM & Growth
About
I solve growth problems through marketing, strategy, creativity and data. I bring 30 years’ experience across FinTech, B2B SaaS and CPG, including senior roles at IG, McCann and DDB. Results include +23% revenue at tastytrade, +100% revenue at FishAways and +266% new risk policies at PPS.
I’m a senior marketing leader with 30 years’ experience across client-side leadership, global agencies and consulting. I’ve led brand and marketing transformation across 17 markets at IG Group, held senior strategy roles at McCann and DDB, and now work with founders and leadership teams as a Fractional CMO and strategic marketing advisor.
My work spans FinTech, B2B SaaS, CPG, retail and consumer businesses, covering marketing strategy, go-to-market, brand positioning, transformation and growth. I’m most useful when a business needs sharper direction, senior marketing leadership and someone who can move comfortably from strategy into implementation.
Commercial results include +23% revenue at tastytrade, +100% revenue at FishAways, +31% year-on-year sales for a growing nutraceutical business and +266% new risk policies at PPS Mutual.
Across client-side, agency and consulting roles, I’ve worked with brands including IG, Nestlé, Unilever, McDonald’s, FNB, Volvo and Le Creuset.
Notable Clients
Experience
Industries Served
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Core Competencies
Operations & Analytics
Go-to-Market & Strategy
Brand & Creative
Demand Generation & Acquisition
Revenue & Retention
Pricing & Availability
Engagement Types
Free intro request · No commitment · Direct to Gerhard
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