Top Fractional CMOs for HealthTech / MedTech — October 2026
Rankings updated October 2026
HealthTech fractional CMOs serve the fastest-growing sector of healthcare marketing — digital health, telehealth, AI diagnostics, remote patient monitoring, value-based care platforms, healthcare workflow software, and connected medical device. Effective HealthTech marketing requires fluency with HIPAA-compliant communication, the dual-buyer dynamic (physician/payer/patient), evidence and trust signals required to convert in a regulated category, and the long sales cycles typical of provider and payer customers (6–18 months). Hourly rates run $250–$500, with monthly retainers between $10,000 and $25,000. The Boston-Cambridge corridor, San Francisco, and increasingly Nashville have the strongest concentrations of HealthTech fractional CMOs. Many came out of Teladoc, Hims & Hers, Cerebral, Ro, Talkspace, Headway, Dispatch Health, Komodo Health, Iodine Software, Truepill, or the recent generation of AI-in-healthcare startups. Common scopes: provider acquisition campaigns, patient-facing brand strategy, payer/employer go-to-market, clinical evidence narrative, HIPAA-compliant content programs, and KOL/clinical advisor relationships. Skip generalist fractional CMOs in HealthTech — HIPAA, payer dynamics, and clinical trust requirements have enough surface area that domain experience compounds.
18 verified fractional CMOs
Evan Padgett
Ex-Techstyle / Ex-Thrive Market / Leader - Integrator - Solutions Architect - Over $1B in Managed Media - Former Digital Agency Operator
Previously at Performance Kitchen Food Is Medicine, Woodmill, PIQED
Brian Clevenger
Fractional Chief Marketing Officer at Shikkosa Lingerie Gmbh
Jake Godgart
Fractional Chief Marketing Officer at Weldcomputer Corporation
Casey Hart
Fractional Chief Marketing Officer at Barrière
Yulia Pastukhova
Chief Marketing Officer (cmo) at Dorn
Matthew Guerrieri
Chief Marketing Officer at Medical Guardian
Colleen Romero
Chief Marketing Officer | General Manager - Direct-to-consumer | Digital Transformation at Swanson Health
Mindy Anderson
Fractional CMO for B2B Professional Services | Go-to-market & brand positioning
Michael Beaton
Fractional CMO for B2B & healthcare startups | Go-to-market & positioning
From $200/hr
From $5,000/mo
From $5,000/mo
Brandon Ives
Fractional CMO & Growth Advisor for B2B Brands | Data-Driven Marketing, Integrated Brand Strategy, and Marketing Tech Innovation
Lihi Pinto
CMO/CRO services for post-raise B2B AI & tech
Alexandra-Emily Kokova
Fractional CMO & Revenue Operations Leader | Marketing + Sales Ops + HubSpot Architecture, owned end to end | Founder, RevOpsXL
From $150/hr
From $3,500/mo
From $3,500/mo
Yaniv Goldenberg
Fractional CMO & Head of Growth | B2B SaaS, B2C & Ecommerce | ex-Elementor, Riverside, Intel
$250 - $400/hr
$250 - $400/hr
Heather Riley
Fractional CMO | Build strategies and campaigns that convert
pranay parikh
Practicing physician and fractional CMO for seed-stage telehealth
Chris Fisher
Fractional CMO for B2B SaaS & HealthTech | Go-to-market & demand gen
$150 - $250/hr
$4,000 - $12,000/mo
$4,000 - $12,000/mo
Lillian Pierson, P.E.
Fractional CMO for data & AI startups + B2B SaaS | Licensed P.E. | Early-stage funded through $6M ARR
Lucy Tsotsorina
B2B SaaS Head of Growth | Series A-C companies scaling from $2M to $40M ARR
$100 - $150/hr
$4,900 - $10,500/mo
$4,900 - $10,500/mo
Frequently Asked Questions
What does a fractional CMO cost for a HealthTech startup?
HealthTech fractional CMO rates run $250–$500 per hour or $10,000–$25,000 per month. Series B+ companies and digital health platforms with consumer + payer + provider segments often engage at $15K–$25K/month. Early-stage HealthTech (seed to Series A) can engage advisory-only at $5K–$10K/month while building out the in-house team.
Do HealthTech fractional CMOs need HIPAA experience?
Yes — for any company touching PHI or operating as a Business Associate, HIPAA-compliant marketing is essential. This affects everything from analytics pixels to email systems to ad platforms. A HealthTech fractional CMO should know the difference between compliant and non-compliant martech, when a BAA (Business Associate Agreement) is required, and how to operate marketing within these constraints.
How is HealthTech marketing different from B2B SaaS marketing?
Three key differences: (1) Multi-stakeholder buyer journeys (provider + patient + payer + employer in many models); (2) Evidence and clinical proof required to convert — case studies aren't enough; (3) Trust and regulatory positioning matter more than feature differentiation. The result: longer sales cycles, more content investment, more KOL/advisor relationships, and fewer experimentation cycles than typical B2B SaaS playbooks.
Do HealthTech fractional CMOs handle payer and employer go-to-market?
Senior ones do. Selling into health plans, employers, or provider networks requires specific motion: stakeholder mapping (RFP teams, clinical leadership, finance), case studies tied to medical loss ratio or outcomes, and proof of clinical efficacy or cost containment. Match candidates to your specific buyer — provider sales is very different from payer or employer sales.
Where do I find a HealthTech fractional CMO?
Filter the RankedCMO directory by HealthTech / MedTech industry. The strongest candidates came out of Teladoc, Hims & Hers, Cerebral, Talkspace, Headway, Ro, Dispatch Health, Komodo Health, Truepill, Iodine, Health Catalyst, Innovaccer, or growth-stage AI-in-healthcare startups. Boston, SF, and Nashville have the deepest benches. References from a digital health CEO or chief commercial officer are the highest-signal validation.
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