Théo Bourdin

I’m a global marketing and strategy leader, specialized in helping ambitious startups and scale-ups grow smarter. With 8+ years in Tech and Outdoor companies, I’ve led high-stakes global product launches, built scalable go-to-market strategies, and aligned cross-functional teams to accelerate growth—without sacrificing the agility that makes early-stage companies thrive.

My approach? Turning insights into actionable priorities, designing lean but robust processes, and delivering measurable results—fast. I thrive in environments where everything is still being invented, where ambition clashes with constraints, and where every decision counts to scale efficiently.

Versatile, curious, and execution-obsessed, I blend strategic thinking with hands-on problem-solving—whether it’s launching a new market, optimizing a funnel, or helping a team grow without losing its startup culture. If you’re looking for someone to structure your growth without stifling your DNA, let’s talk!

More details from my last 2 years in Devialet, A French Tech company :

Leading global marketing and strategic projects for a premium consumer tech company, supporting international growth and revenue acceleration.

> Revenue & Growth - Driving global marketing strategy to support strong double-digit revenue growth at company level - Leading multiple global product launches (new categories & core products) with a full-funnel, conversion-driven approach - Scaling performance marketing initiatives with consistently strong ROI across key markets - Strengthening CRM engagement and contribution to conversion across global client & prospect base

> Global Go-To-Market - Designing and executing 360° marketing plans across 10+ countries, in close collaboration with local teams - Leading international GTM strategies across digital, retail, PR, influence and CRM, with a strong focus on US and APAC markets

> Strategic Expansion – City Attack - Founder and lead of the City Attack strategy, a strategic growth program aimed at accelerating city-level performance - Defining long-term city development roadmaps (GTM, Sales & Marketing) for major global hubs including Paris, London, Dubai, Singapore and Shanghai

> Budget & Leadership - Owning a multi-million-euro global marketing budget, ensuring ROI-driven allocation and prioritization - Managing global and local teams in a complex, matrix environment, in close partnership with Sales, Product, Retail and Finance

> Cross-Business Scope - Leading strategic projects across B2C, B2B / Hospitality and Licensing partnerships with premium global brands