Matt King
Fractional CMO scaling growth-stage consumer brands with strategy, portfolio and GTM leadership
About
I help growth-stage consumer brands who have a great product but lack of strategic clarity, and their brand marketing is running a disconnected playbook from performance marketing. I helped grow brands like Burt’s Bees and will partner with you to scale for next stage of growth, including integrated GTM and portfolio plans.
ABOUT ME: I'm a seasoned marketing strategist and operator bringing an entrepreneurial mindset, combined with CMO/COO-equivalent experience, for purpose-driven consumer brands. My passion lies in helping brands scale to their next level of growth. It's knowing the consumer, building a meaningful brand, and scaling profitably with integrated GTM plans.
MY APPROACH: I specialize in scaling brands with calm clarity and operational rigor. I believe in having a sound strategy, clear positioning, and key priorities to drive execution with an empowered team. I deliver the impact of a seasoned executive without the cost of a full-time CMO. My approach transforms complex challenges into actionable, integrated plans that drive growth.
MY JOURNEY: I began my career consulting with Fortune 100 brands, but post-Duke MBA I discovered my true passion for purpose-driven brands at Burt’s Bees. There, I helped launch international and eventually led marketing as it expanded into new channels, categories and consumers. Over my career, I have been an intrapreneur, often stepping into newly created growth roles. Most have been in marketing, but 5+ yrs were in general management, including digital transformation and supply chain operations, that help drive my end-to-end decision-making.
KEY EXPERTISES: - Business Strategy: how to grow choices - Brand Strategy: positioning and messaging - GTM Planning: integrated cross-functional plans - Portfolio: products that meet consumer and retail needs, profitably - General Management/P&L: driving revenue & profit, from strategy>commercialization>supply chain - Team Leadership: internal, cross-functions and external agencies
SERVICES OFFERED: - Fractional CMO: own strategy, integrated plans and marketing leadership as an operating partner - Strategic Advisor: advise CEO or CMO on key marketing and growth opportunities - Brand & Marketing Consultant: projects for Strategy & Positioning, Portfolio & Innovation or other Growth opportunities
CLIENT EXPERIENCE: - Health & Beauty - Food & Beverage - Home & Outdoor Durables
Career Highlights
- Experience at The Clorox Company, The Clorox Company, Deloitte
- 26+ years of marketing experience
Experience
Company Stages
Core Competencies
Go-to-Market & Strategy
Brand & Creative
Pricing & Availability
Engagement Types
Free intro request · No commitment · Direct to Matt
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