Jeremy Reeves

I’m a fractional CMO/CGO for founder-led ecommerce companies. I come in when the business has outgrown founder-led marketing, growth has stalled, or there are too many moving pieces and nobody besides the founder can see how they all connect.

Most marketing problems aren’t really just marketing problems. Acquisition affects cash. Offers affect fulfillment and customer service. Retention affects what you can afford to spend. Team structure affects speed. I connect marketing, operations, and finance, find the few levers most likely to create the biggest impact, and then lead the team and do the hands-on work needed to pull them.

I’ve been doing this since 2008. I built and sold my own nine-product DTC supplement company, taking it from roughly $30K per month to four consecutive $1M+ months and an approximately $8M annual peak. We sold more than 800,000 bottles, and I owned everything from the P&L, positioning, and pricing to acquisition, creative, retention, hiring, agencies, inventory, and cash flow.

I’ve also helped launch a product that generated approximately $8M in its first year, grown another from 15 to 450 daily sales, written three sales letters for offers that each generated more than $10M, built a call center that increased revenue by roughly 20% at 60% contribution margin, and cut more than $700K in annual expenses from a distressed seven-company portfolio without reducing productivity.

I’m not a consultant who hands over a deck and disappears. I can set the strategy, build the plan, lead internal teams and outside agencies, and personally execute high-leverage work, especially messaging, offers, copy, funnels, and analysis.

The goal isn’t growth at any cost. It’s profitable, sustainable growth with better cash flow, less chaos, and a company that can actually support the next stage.