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Landon Shaw II
Growth Operator (fCMO) | Scaled multiple brands to INC 500 | Co-founded agency behind two INC #1s | 10+ years in acquisition, retention, conversion, marketing ops
About
Growth & marketing leader with deep experience in performance marketing and business strategy. I focus on fractional CMO and growth advisory work for founder-led brands that need clarity, momentum, and scalable customer acquisition systems.
Growth & marketing leader with a deep experience in performance marketing, business growth, and operational leadership.
For nearly a decade, I’ve lived inside growth engines — co-founding and scaling a multi-seven-figure performance marketing agency behind two INC #1 fastest-growing companies.
Along the way: • Influenced $300M+ in paid media & billions in email sends • Helped scale multiple businesses to INC 500 companies • Built and led 25+ person teams • Worked across CPG, apparel, health/wellness, pet, subscription and B2B, B2C lead gen — including marketing connected to Disney, Discovery Channel, and Caterpillar
Agency life teaches you speed, adaptability, and pattern recognition.
It also sharpens something else: clarity.
The truth is:
Brands rarely plateau because of bad ads, weak branding, creative fatigue, platform changes, seasonality, or “the algorithm.”
They stall because no one owns the growth engine — and no one can clearly identify where the real constraint lives.
So revenue plateaus.
Attribution feels murky.
Teams stay busy, but learning doesn’t compound.
What founders are actually looking for at that moment isn’t more tactics.
It’s clarity.
That’s where I do my best work — identifying constraints, aligning teams, and installing disciplined systems that turn marketing activity into durable revenue infrastructure.
After a decade of identifying and eliminating growth bottlenecks, that’s where I’m most effective.
• Aligning acquisition, conversion, retention, and offer architecture into one unified revenue system • Installing disciplined experimentation frameworks that turn testing into compounding learning • Building economic visibility across CAC, LTV, payback, and contribution margin • Clarifying attribution and incrementality to separate signal from noise • Leading CRO initiatives — from landing page strategy to funnel architecture and structured testing • Leveraging AI and automation to increase speed, insight, and operational efficiency • Integrating paid, organic, lifecycle, and AI-driven SEO into one accountable growth roadmap • Hiring, structuring, and leading cross-functional teams so execution scales beyond any single operator
Career Highlights
- 22-year Marketing & Consulting Agency Owner
- Scaled multiple brands to INC 500 recognition
Experience
Industries Served
Company Stages
Career Timeline
Growth & Marketing Leadership
·Self-employed
2026 – Present
Co-Founder
·Sweat Pants Agency
2020 – 2026
CEO, Co-Founder
·CULTR Marketing
2019 – 2020
Core Competencies
Operations & Analytics
Demand Generation & Acquisition
Go-to-Market & Strategy
Testimonials
I’ve worked closely with Landon for years building and scaling marketing systems inside Sweat Pants Agency. He is incredibly talented and one of the most naturally gifted marketers I’ve met. When I first met him, he walked me through his Meta ad accounts. Within minutes I knew I wanted to work with him. The clarity of thought, the structure, and the pattern recognition made it obvious he understood how to drive growth. Landon is an autodidact in the truest sense. He studies systems deeply and learns fast. I’ve always believed some of that discipline traces back to his classical music training. There is a precision and rhythm to how he thinks about marketing. Over the years, he: - Led and optimized some of our highest spend paid media accounts - Diagnosed and rebuilt complex growth funnels - Elevated creative testing frameworks and strategy - Built and refined our email marketing infrastructure - Made several exceptional hires - Identified critical bottlenecks and eliminated them decisively He is highly adaptive and sees leverage quickly. When something is not working, he does not just tweak it. He reframes it. He is also one of the best salespeople I’ve worked with. Not because he pushes, but because he focuses on true fit. That discipline builds trust and long-term relationships. Beyond the skillset, Landon is kind, easy to work with, and someone who genuinely cares about the people around him. I feel fortunate to have worked alongside him and believe he can make meaningful contributions to any organization focused on growth.
Eric Carlson
Agency behind INC #1 fastest-growing consumer product (2020) & INC #1 fastest-growing healthcare company (2022). Co-founder of Sweat Pants Agency.
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