Top Fractional CMOs for B2B Ecommerce — October 2026
Rankings updated October 2026
Wholesale, distributor, and marketplace models.
18 verified fractional CMOs
Kate Kolody
Fractional CMO for B2B & DTC ecommerce | Go-to-market and revenue marketing
$300 - $650/hr
$4,000 - $7,500/mo
$4,000 - $7,500/mo
Landon Shaw II
Growth Operator (fCMO) | Scaled multiple brands to INC 500 | Co-founded agency behind two INC #1s | 10+ years in acquisition, retention, conversion, marketing ops
Previously at Self-employed, Sweat Pants Agency, CULTR Marketing
Scott Coligan
Fractional Chief Marketing Officer at Heywell
Amy C Hutchinson CDMP
Fractional CMO & Creative Strategy Executive | Brand Transformation, Growth Systems, Organizational Scale & AI-Enabled Marketing
$300 - $600/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Mindy Anderson
Fractional CMO for B2B Professional Services | Go-to-market & brand positioning
Yaniv Goldenberg
Fractional CMO & Head of Growth | B2B/B2C SaaS, DTC & Ecommerce | Built growth from $0 to $100M+ ARR
$220 - $3,000/hr
$5,000 - $15,000/mo
$5,000 - $15,000/mo
Gretchen Fix
Fractional CMO helping industrial, manufacturing, climate-tech, and B2B companies accelerate commercialization and revenue growth.
$15,000 - $25,000/mo
$15,000 - $25,000/mo
Michael Beaton
Fractional CMO for B2B & healthcare startups | Go-to-market & positioning
From $200/hr
From $5,000/mo
From $5,000/mo
Sandro Lonardi
Fractional CMO for SaaS companies. 16 years building growth engines, from first marketing hire to 100M users.
From $350/hr
From $6,000/mo
From $6,000/mo
Gabrielle Carreiro
CMO for Health, Wellness & Consumer Brands | Paid Acquisition, Creator-Led Growth, Retention
$250 - $350/hr
$8,000 - $15,000/mo
$8,000 - $15,000/mo
Sadida Sayed
CMO & Growth Leader | GTM, AI & Scalable Growth Systems
$3,500 - $7,500/mo
$3,500 - $7,500/mo
Miri Blum
Fractional CMO for B2B SaaS & tech | AI-powered marketing systems built in
Zachary Leifer
CMO, CCO | Executive Technology & AI Experience | Conversion Mercenary | Hospitality, Gaming, Retail, Ecommerce
$350 - $1,000/hr
$10,000 - $50,000/mo
$10,000 - $50,000/mo
Yaniv Goldenberg
Fractional CMO & Head of Growth | B2B SaaS, B2C & Ecommerce | ex-Elementor, Riverside, Intel
$250 - $400/hr
$250 - $400/hr
Heather Riley
Fractional CMO | Build strategies and campaigns that convert
Demar Anderson
CMO-level strategy for leaders and organizations that need a clearer position, a stronger story and a practical path to influence, opportunity and growth.
$300 - $400/hr
$8,000 - $10,000/mo
$8,000 - $10,000/mo
Chris Fisher
Fractional CMO for B2B SaaS & HealthTech | Go-to-market & demand gen
$150 - $250/hr
$4,000 - $12,000/mo
$4,000 - $12,000/mo
Asha Frazier
Scale operator for DTC, marketplace & B2B | Millions to hundreds of millions, capital efficiently
From $200/hr
From $3,000/mo
From $3,000/mo
Frequently Asked Questions
How much does a fractional CMO for B2B Ecommerce cost?
Fractional CMO rates for B2B Ecommerce typically range from $150-$350/hour or $5,000-$15,000/month on retainer. Rates vary based on experience, scope, and company stage.
What does a fractional CMO for B2B Ecommerce actually do?
A fractional CMO for B2B Ecommerce provides senior marketing leadership on a part-time basis. They develop marketing strategy, build and manage teams, oversee campaigns, and drive growth without the cost of a full-time executive.
How do I evaluate a fractional CMO for my b2b ecommerce company?
Look for direct industry experience, relevant case studies with measurable outcomes, client reviews from similar-stage companies, and alignment with your specific growth challenges.
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