Top Fractional CMOs for B2B Ecommerce — July 2026
Rankings updated July 2026
Wholesale, distributor, and marketplace models.
8 verified fractional CMOs
Amy C Hutchinson CDMP
Fractional CMO & Creative Strategy Executive | Brand Transformation, Growth Systems, Organizational Scale & AI-Enabled Marketing
$300 - $600/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Mindy Anderson
Fractional CMO for B2B Professional Services | Go-to-market & brand positioning
Yaniv Goldenberg
Fractional CMO & Head of Growth | B2B/B2C SaaS, DTC & Ecommerce | Built growth from $0 to $100M+ ARR
$220 - $3,000/hr
$5,000 - $15,000/mo
$5,000 - $15,000/mo
Gretchen Fix
Fractional CMO helping industrial, manufacturing, climate-tech, and B2B companies accelerate commercialization and revenue growth.
$15,000 - $25,000/mo
$15,000 - $25,000/mo
Michael Beaton
Fractional CMO for B2B & healthcare startups | Go-to-market & positioning
From $200/hr
From $5,000/mo
From $5,000/mo
Sandro Lonardi
Fractional CMO for SaaS companies. 16 years building growth engines, from first marketing hire to 100M users.
$350 - $450/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Landon Shaw II
Growth Operator (fCMO) | Scaled multiple brands to INC 500 | Co-founded agency behind two INC #1s | 10+ years in acquisition, retention, conversion, marketing ops
Previously at Self-employed, Sweat Pants Agency, CULTR Marketing
Scott Coligan
Fractional Chief Marketing Officer at Heywell
Frequently Asked Questions
How much does a fractional CMO for B2B Ecommerce cost?
Fractional CMO rates for B2B Ecommerce typically range from $150-$350/hour or $5,000-$15,000/month on retainer. Rates vary based on experience, scope, and company stage.
What does a fractional CMO for B2B Ecommerce actually do?
A fractional CMO for B2B Ecommerce provides senior marketing leadership on a part-time basis. They develop marketing strategy, build and manage teams, oversee campaigns, and drive growth without the cost of a full-time executive.
How do I evaluate a fractional CMO for my b2b ecommerce company?
Look for direct industry experience, relevant case studies with measurable outcomes, client reviews from similar-stage companies, and alignment with your specific growth challenges.
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