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Heather Riley
Fractional CMO | Build strategies and campaigns that convert
San Antonio, USRemote with occasional travel
12-18 years Member since Sep 2026
About
I help growing companies—particularly in healthcare, medical aesthetics, hospitality, and other service-based industries—build stronger brands, generate qualified leads, and create marketing systems that support sustainable growth. Whether serving as a fractional CMO, leading a strategic project, or managing internal teams and agency partners, I work best with ambitious founders who are ready to i
Experience
Industries Served
Company Stages
Bootstrapped / ProfitableEarly Growth (Series A)Mid-MarketGrowth Stage (Series B/C)Scale-Up
Core Competencies
Operations & Analytics
Team Building & HiringAgency ManagementMarketing Analytics & AttributionMarketing Operations
Demand Generation & Acquisition
Content MarketingInfluencer & Creator MarketingGoogle Ads & SEMTikTok AdsMeta Ads (Facebook & Instagram)LinkedIn AdsSEO & Organic Growth
Revenue & Retention
Email & CRM MarketingCustomer Success Marketing
Brand & Creative
Creative DirectionVideo & MultimediaThought LeadershipPR & CommunicationsBrand Building
Go-to-Market & Strategy
Competitive IntelligenceGo-to-Market StrategyBrand Strategy & PositioningProduct MarketingPricing Strategy
Pricing & Availability
AvailabilityAvailable Now
Engagement Types
Ongoing RetainerProject-BasedFractional (Part-Time Embedded)Interim CMO
Free intro request · No commitment · Direct to Heather
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