Mindy Anderson

If your B2B company's growth has stalled despite a solid business, it's probably not the market.

It's that no one actually owns the complete GTM system.

I'm the Fractional CMO who steps in to fix that.

Most B2B companies don't have a lead problem. They have a pipeline design problem. Agencies create activity. I build revenue infrastructure.

You're stuck because positioning isn't sharp anymore, messaging sounds like everyone else, and marketing feels busy instead of powerful. Internally, you can't see the blind spots.

That's where I come in.

15+ years driving marketing systems at Citibank, Ernst & Young, and Infor. I was inside the Citibank-to-Citi and Ernst & Young-to-EY rebrands. Drove 3-10X demand and pipeline growth across all three.

Now I bring Fortune 500 firepower to mid-market B2B companies and PE-backed businesses—earlier in the game than you could typically afford it.

I work with "boring" B2B: FinTech, Cybersecurity, CRE, Technology. Complex sales cycles. Real revenue.

My approach is the 3-Fix Framework: 1. The Story – positioning that actually differentiates 2. The Demand Engine – content, campaigns, sales messaging aligned into one system 3. Revenue Accountability – marketing tied to pipeline, not vanity metrics

Recent outcomes: • PE-backed CRE marketplace: 90 days to 40 qualified enterprise meetings, 30% close rate, 7-figure ARR, 57% CAC reduction. Built a repeatable system generating 10 qualified meetings per week consistently.

• Technology company: 6 months to 183% organic traffic growth. Organic became the #2 lead source. Content appearing in Google AI Overviews.

• FinTech scaling phase: Repositioned from generalist to specialist, created precision outbound engine with documented playbooks and predictable enterprise deal flow.

I don't run campaigns. I build engines that make pipeline predictable.

Strategy first. Execution second. That order makes all the difference.

If you're a CEO, board member, or PE Operating Partner and you're stuck—and know you should be further ahead by now—my DMs are open.

I work with companies in the $10M-$250M revenue range, 6-18 months post-acquisition or in scaling phases, with budget for strategic leadership ($8K-$15K/month range).

If referrals stopped tomorrow, how predictable would your pipeline be?