Top Fractional CMOs for B2C SaaS / Consumer Apps — July 2026
Rankings updated July 2026
Consumer-facing software and mobile applications.
9 verified fractional CMOs
Yaniv Goldenberg
Fractional CMO & Head of Growth | B2B/B2C SaaS, DTC & Ecommerce | Built growth from $0 to $100M+ ARR
$220 - $3,000/hr
$5,000 - $15,000/mo
$5,000 - $15,000/mo
Swati Shetty
Marketing strategy for Insurance, Retail & B2C SaaS | Retainer-based growth advisor
From $50/hr
From $4,000/mo
From $4,000/mo
Michael Beaton
Fractional CMO for B2B & healthcare startups | Go-to-market & positioning
From $200/hr
From $5,000/mo
From $5,000/mo
Sandro Lonardi
Fractional CMO for SaaS companies. 16 years building growth engines, from first marketing hire to 100M users.
$350 - $450/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Destiny Yarbrough
Freelance Fractional Marketing Director at Pattern
Ben Kessler
Fractional Chief Marketing Officer & Investor at Lane Growth
Jeff Thomas
Fractional Chief Marketing Officer at Cogo.global
Brian Gomez
Fractional Chief Marketing Officer at Vikk Ai
Ruth Spencer
Fractional Chief Marketing Officer at Vocal
Frequently Asked Questions
How much does a fractional CMO for B2C SaaS / Consumer Apps cost?
Fractional CMO rates for B2C SaaS / Consumer Apps typically range from $150-$350/hour or $5,000-$15,000/month on retainer. Rates vary based on experience, scope, and company stage.
What does a fractional CMO for B2C SaaS / Consumer Apps actually do?
A fractional CMO for B2C SaaS / Consumer Apps provides senior marketing leadership on a part-time basis. They develop marketing strategy, build and manage teams, oversee campaigns, and drive growth without the cost of a full-time executive.
How do I evaluate a fractional CMO for my b2c saas / consumer apps company?
Look for direct industry experience, relevant case studies with measurable outcomes, client reviews from similar-stage companies, and alignment with your specific growth challenges.
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