Top Fractional CMOs for Consumer Packaged Goods (CPG) — May 2026
Rankings updated May 2026
Physical consumer products sold through retail and DTC channels.
10 verified fractional CMOs
Matt King
Fractional CMO scaling growth-stage consumer brands with strategy, portfolio and GTM leadership
$300 - $450/hr
$2,000 - $15,000/mo
$2,000 - $15,000/mo
Amy C Hutchinson CDMP
Fractional CMO & Creative Strategy Executive | Brand Transformation, Growth Systems, Organizational Scale & AI-Enabled Marketing
$300 - $600/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Louis Monoyudis
Chief Marketing Officer, Keynote Speaker | Ex-Leo Burnett & Calvin Klein | Digital Marketing • E-Commerce • Brand Strategy | Luxury Travel Business Owner
Previously at Artware Editions, Fora Travel, Louis Speaks
Jonathan Levine
Fractional Chief Marketing Officer at West & Willow
Joey Ngoy
Fractional Chief Marketing Officer | Brand Vision Strategist Consultant | Immersive Events | Talent & Artist Management at The Future Network
Scott Coligan
Fractional Chief Marketing Officer at Heywell
Andy Holeman
President / Chief Marketing Officer at Novigo Designs
Becki Baumgartner
Chief Marketing Officer & Certified Master Herbalist at Pet | Tao Holistic Pet Products
Crystal Phelps
Chief Marketing Officer at Dalen Products
Colleen Romero
Chief Marketing Officer | General Manager - Direct-to-consumer | Digital Transformation at Swanson Health
Frequently Asked Questions
How much does a fractional CMO for Consumer Packaged Goods (CPG) cost?
Fractional CMO rates for Consumer Packaged Goods (CPG) typically range from $150-$350/hour or $5,000-$15,000/month on retainer. Rates vary based on experience, scope, and company stage.
What does a fractional CMO for Consumer Packaged Goods (CPG) actually do?
A fractional CMO for Consumer Packaged Goods (CPG) provides senior marketing leadership on a part-time basis. They develop marketing strategy, build and manage teams, oversee campaigns, and drive growth without the cost of a full-time executive.
How do I evaluate a fractional CMO for my consumer packaged goods (cpg) company?
Look for direct industry experience, relevant case studies with measurable outcomes, client reviews from similar-stage companies, and alignment with your specific growth challenges.
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