Top Fractional CMOs for Consumer Packaged Goods (CPG) — October 2026
Rankings updated October 2026
Physical consumer products sold through retail and DTC channels.
21 verified fractional CMOs
Will Gray
Fractional CMO for Multi-Location Restaurant, Hospitality & B2B SaaS Brands | Marketing Tied to Booked Revenue
$150 - $250/hr
$10,000 - $20,000/mo
$10,000 - $20,000/mo
Jeremy Reeves
Fractional CMO/CGO for DTC Brands | Profitable Growth, P&L & Hands-On Execution
$175 - $225/hr
$7,500 - $21,000/mo
$7,500 - $21,000/mo
Louis Monoyudis
Chief Marketing Officer, Keynote Speaker | Ex-Leo Burnett & Calvin Klein | Digital Marketing • E-Commerce • Brand Strategy | Luxury Travel Business Owner
Previously at Artware Editions, Fora Travel, Louis Speaks
Jonathan Levine
Fractional Chief Marketing Officer at West & Willow
Joey Ngoy
Fractional Chief Marketing Officer | Brand Vision Strategist Consultant | Immersive Events | Talent & Artist Management at The Future Network
Scott Coligan
Fractional Chief Marketing Officer at Heywell
Matt King
Fractional CMO scaling growth-stage consumer brands with strategy, portfolio and GTM leadership
$300 - $450/hr
$2,000 - $15,000/mo
$2,000 - $15,000/mo
Andy Holeman
President / Chief Marketing Officer at Novigo Designs
Becki Baumgartner
Chief Marketing Officer & Certified Master Herbalist at Pet | Tao Holistic Pet Products
Crystal Phelps
Chief Marketing Officer at Dalen Products
Colleen Romero
Chief Marketing Officer | General Manager - Direct-to-consumer | Digital Transformation at Swanson Health
Amy C Hutchinson CDMP
Fractional CMO & Creative Strategy Executive | Brand Transformation, Growth Systems, Organizational Scale & AI-Enabled Marketing
$300 - $600/hr
$6,000 - $12,000/mo
$6,000 - $12,000/mo
Gretchen Fix
Fractional CMO helping industrial, manufacturing, climate-tech, and B2B companies accelerate commercialization and revenue growth.
$15,000 - $25,000/mo
$15,000 - $25,000/mo
Swati Shetty
Marketing strategy for Insurance, Retail & B2C SaaS | Retainer-based growth advisor
From $50/hr
From $4,000/mo
From $4,000/mo
Ron Mileti, MBA, PCC
Frac CMO for Start-Ups to Small & Medium-Sized Businesses | B2C, B2B | Strategy, Tactics, Team Assembly, Leadership, Creative Direction, Coaching, Implementation, RESULTS!
$200 - $250/hr
$2,000 - $8,000/mo
$2,000 - $8,000/mo
Gabrielle Carreiro
CMO for Health, Wellness & Consumer Brands | Paid Acquisition, Creator-Led Growth, Retention
$250 - $350/hr
$8,000 - $15,000/mo
$8,000 - $15,000/mo
Kadein Duncan
Fractional CMO | 11+ Years Growth & GTM Leadership | Samsung, P&G
$75 - $150/hr
$75 - $150/hr
Zachary Leifer
CMO, CCO | Executive Technology & AI Experience | Conversion Mercenary | Hospitality, Gaming, Retail, Ecommerce
$350 - $1,000/hr
$10,000 - $50,000/mo
$10,000 - $50,000/mo
Demar Anderson
CMO-level strategy for leaders and organizations that need a clearer position, a stronger story and a practical path to influence, opportunity and growth.
$300 - $400/hr
$8,000 - $10,000/mo
$8,000 - $10,000/mo
Asha Frazier
Scale operator for DTC, marketplace & B2B | Millions to hundreds of millions, capital efficiently
From $200/hr
From $3,000/mo
From $3,000/mo
Gerhard Sagat
Fractional CMO | FinTech, B2B SaaS & CPG | Strategy, GTM & Growth
$175 - $250/hr
$3,000 - $8,000/mo
$3,000 - $8,000/mo
Frequently Asked Questions
How much does a fractional CMO for Consumer Packaged Goods (CPG) cost?
Fractional CMO rates for Consumer Packaged Goods (CPG) typically range from $150-$350/hour or $5,000-$15,000/month on retainer. Rates vary based on experience, scope, and company stage.
What does a fractional CMO for Consumer Packaged Goods (CPG) actually do?
A fractional CMO for Consumer Packaged Goods (CPG) provides senior marketing leadership on a part-time basis. They develop marketing strategy, build and manage teams, oversee campaigns, and drive growth without the cost of a full-time executive.
How do I evaluate a fractional CMO for my consumer packaged goods (cpg) company?
Look for direct industry experience, relevant case studies with measurable outcomes, client reviews from similar-stage companies, and alignment with your specific growth challenges.
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