pranay parikh

I am a practicing physician and founder of Off-Label Advertising. I work with seed-stage telehealth and regulated-healthcare teams that have a working offer and need a senior owner for growth decisions—but are not ready to hire a full-time CMO.

My role connects the parts that are usually reviewed in separate rooms: positioning, patient-facing claims, paid acquisition, intake, retention, and agency management. I help founders decide what to prioritize, what to measure, what to stop, and who should own execution.

Before Off-Label, I co-founded Ascent Equity Group, led its sales and marketing, and helped raise more than $150 million. I continue to practice telehealth medicine, which keeps patient questions, intake friction, clinical expectations, and continuity of care close to the marketing decisions.

Engagements are boutique, month to month, and sized to the decisions that need ownership. Off-Label does not work with TRT or peptide companies.