Arafen Kabir Shovon

I’m a growth lead with 9+ years building go-to-market engines for B2B SaaS, AI and fintech companies. I’m currently Growth Lead at Appear, and I take on a small number of fractional clients who need senior growth leadership without a full-time hire.

My approach is simple: find the customers who actually close and stay, say something they care about, and put the budget behind the two or three channels that can reach them profitably. Then build those channels myself instead of handing over a slide deck.

Some of the results behind that approach:

At Xylo AI, a fintech platform selling to financial advisors across North America, I owned go-to-market end to end and grew pipeline 3x in six months. At Tappstr in Amsterdam, I led growth marketing and grew organic traffic by more than 50% through community and SEO. Across fintech and AI companies, the outbound systems I’ve built have generated more than $5M in qualified pipeline, with well-targeted sequences landing 2 to 5% reply rates. I’ve also driven growth at ZEPCAM in Delft and MetaWorks in Berlin, and worked with enterprise SaaS customer data at Chattermill in London.

Clients typically bring me in for one of three things: a 4 to 6 week go-to-market strategy sprint (ICP, positioning, pricing and a 90-day plan), ongoing work as a fractional head of growth, or SaaS SEO and answer engine optimization so buyers find them on Google and in ChatGPT.