Susan Towers

For nearly a quarter century, I have built, led and mentored marketing teams of varying sizes for manufacturing, software and professional services firms serving SMBs - from startup to 100M+ in revenue.

Today I lend my leadership and expertise in product marketing, go-to market (GTM) strategy, martech stack guidance, talent management, digital marketing, SEO/SEM, lead generation, public/media relations, social media and more to help solve your greatest new business, customer retention and marketing efficiency challenges at the speed you need.

The purpose of my firm, Towers Fractional Marketing, is to connect People, Processes and Technology to convey value. This purpose is achieved through collaboration, servant leadership, professionalism, creativity and strategic competence that delivers positive results:

PEOPLE Towers Fractional Marketing fosters collaboration across teams, including sales, product, customer success, operations, service and leadership, to ensure marketing isn’t a silo but a driving force that supports company-wide goals.

Through an outward mindset, the focus remains with understanding stakeholder needs, customer challenges and market dynamics to create strategies that deliver meaningful, measurable impact.

PROCESSES A holistic approach to business processes ensures that marketing seamlessly integrates across the organization and channel to drive efficiency and scalable growth.

By optimizing processes, aligning strategies with business objectives and leveraging data-driven decision-making, Towers Fractional Marketing transforms marketing from a standalone function into a united business profit center.

TECHNOLOGY Towers Fractional Marketing audits and helps to refine your martech stack to eliminate redundancies, integrate disconnected systems and streamline workflows.

From CRM and automation platforms to analytics and ABM tools, technology is aligned with business goals to ensure data flows seamlessly, insights inform strategy and automation enhances execution to create a marketing org that’s agile, cost-effective and built to scale.

The results are transformative:

📈 YoY lead volume increases by 62% ⛽ 100% of leads fueling sales teams 🔑 Penetration of 6+ new markets 🏆 10+ industry awards and accolades earned

Contact stowers@towersfractionalmktg.com to start transforming your marketing today.