Perryn Olson, FSMPS, CPSM, CCMP
Construction-focused Fractional CMO | Grow GCs & Trade Contractors
About
I help construction companies grow revenue and attract talent by fixing misaligned marketing. Most don’t need more tactics—they need leadership. I bring clarity, challenge assumptions, and turn expertise into authority so companies win better work and stop looking smaller than they are.
I’m a fractional CMO focused on construction, infrastructure, and ConTech companies. I’ve spent my career leading marketing and growth across construction, technology, and professional services firms, ranging from solopreneurs to multi-billion-dollar contractors.
I don’t start with tactics. I start with how you win.
Then we build: • Clear positioning • Messaging that reflects how you actually win work • A focused plan your team can execute • Content that turns your expertise into authority
Clients don’t hire me for a website or SEO.
They hire me because they’re tired of guessing, tired of disconnected vendors, and tired of explaining their business to marketers.
They want clarity, structure, and someone who will challenge them when needed.
The result is simple: Better work. Better people. A brand that reflects the business you’ve already built.
Experience
Industries Served
Company Stages
Core Competencies
Demand Generation & Acquisition
Brand & Creative
Go-to-Market & Strategy
Revenue & Retention
Pricing & Availability
Engagement Types
Free intro request · No commitment · Direct to Perryn