Kerri Ryan

I love finding the real market value buried inside an invention and reflecting it back to the people who need to hear it. I first noticed this was a skill (and a genuine joy!) working in Technology Transfer at Wichita State University, listening to brilliant engineers describe what they'd built, then distilling the big idea into something a buyer could actually grasp. I've been translating "geek speak" into market value ever since.

Today I'm a fractional CMO and independent marketing consultant focused on clean energy and clean tech including battery storage, geothermal, solar, industrial decarbonization, green hydrogen, and more. With 25+ years in B2B marketing, 15+ in energy, I build the few sharp, technically honest assets that move buyers: a launch that drove $6.9M in first-quarter revenue — 3X the norm in a quarter of the time; a LinkedIn advocacy program worth $2.1M in annual earned media; a market-entry campaign that lifted brand name searches 188% across the US and Canada in six months and content that was mentioned in World Bank reporting.

After 14 years in Houston, I've made my home in Asheville, North Carolina — happiest helping a clean energy innovator earn the recognition, and the customers, their technology deserves.