Alissa Long

I'm a fractional CMO for B2B tech and FinTech companies that need two things most fractional hires make them choose between: the growth strategy and the hands that build it. Over 15+ years in B2B technology marketing, I've generated $148M in pipeline and $24.6M in bookings, and I've built complete marketing functions from zero three times, most recently as Head of Marketing reporting to a CRO. My career has run the full spectrum: a $300B+ global asset manager, high-growth SaaS at Workiva and Project44, a global manufacturer, and early-stage startups where I was the entire marketing department. That range is the point. I've seen what enterprise discipline looks like and what startup speed requires, and I bring both to every engagement.

How I work I start with buyer data, not assumptions. My largest campaign, a Gen AI category launch that generated $30M in pipeline and $8M in closed sales, began with three signals: what buyers were already downloading, what customers said in advisory board interviews, and what sales history showed about which deals closed. The campaign wrote itself from there; my job was to see it and build it.

I engineer sales alignment in from the start. My enterprise ABM program against the top 200 North American banks hit 40% account-to-opportunity conversion, and the number held up under executive scrutiny for one reason: sales co-signed the funnel definitions before launch, not after. Marketing numbers that sales doesn't believe are worse than no numbers. Every program I run starts with that agreement.

I build systems, then run them hands-on. I've personally implemented HubSpot-to-Salesforce architecture with lead scoring across 14,000+ contacts, directed a global DemandBase rollout for institutional sales, and integrated Marketo, Pardot, and 6sense stacks. At my current company I grew our flagship conference presence from $13K to $1M in bookings in one year with a two-person team, then turned the playbook into the template the company still runs 2-3 times a month. That's the pattern: prove it hands-on, then systematize it so it works without me. I'm AI-enabled in production, not in theory. I run Claude and ChatGPT workflows daily, including an AI-powered creative system I designed that's now in enterprise use. For a lean team, this is the difference between producing at your size and producing at enterprise scale.

Where I'm strongest Demand generation and enterprise ABM. Marketing operations and attribution a CFO will sign off on. Positioning built from customer insight (a segment repositioning I led lifted lead-to-opportunity conversion 32%). Field and event marketing with sales follow-through designed in. Regulated environments: I've marketed to banks, asset managers, and compliance buyers for most of my career, so FinTech constraints are familiar ground, not a learning curve.

What an engagement looks like Most clients start with a $3,000 Marketing Audit & 90-Day Roadmap, which credits toward the first month if we continue. Ongoing engagements run $7K-$12K/month depending on depth, from advisory to embedded fractional leadership. Either way, everything I build is documented to outlast me: the briefs, the funnel definitions, the playbooks. The goal of a fractional engagement done right is that you eventually don't need me, and you keep the system.

MA in Communication with graduate research on how emerging technology gets adopted, which turned out to be the job: translating complex products into language buyers act on.